Lisa Santilli - Classified Realty Group



Posted by Lisa Santilli on 12/4/2017

Your home represents a dazzling choice in any housing market. However, real estate market conditions can change rapidly, which means you'll want to do everything you can to ensure your house stands out from other residences in any housing sector, at any time.

What does it take to guarantee your residence will stand out from the competition consistently? Here are three tips to ensure you can improve your chances of differentiating your residence from similar homes in your area.

1. Offer a Competitive Price.

If you'd like to sell your home as quickly as possible, you may want to offer an attractive price. That way, you're sure to improve your house's chances of garnering plenty of interest as soon as it hits the real estate market.

Although setting a competitive price may allow you to generate interest from many homebuyers, it is important to note that you should review all of your home offers closely before you accept a bid. Ensure that any offer you accept matches your expectations. And of course, don't be afraid to decline an offer or make a counter-proposal if an initial bid fails to meet your needs.

2. Promote Your Home to the Right Homebuyers.

Regardless of whether you own a one-bedroom, one-bathroom residence in the city or a four-bedroom, three-bathroom townhouse outside the city, you'll want to ensure you promote your house to the right audience at the right time, every time. This will enable you to garner interest from homebuyers who may be serious about your residence and could submit an offer for your home quickly.

Consider the homebuyer's perspective before you list your residence on the housing market. By doing so, you'll be able to determine your target audience and market your house to this group accordingly.

There are many wonderful online platforms that you can use to promote your house to the right homebuyers as well. Facebook remains a top option, as it enables you to share photos, videos and details about your home with ease. Also, don't forget to use YouTube to put together a video tour of your home, or email your home listing to friends and family members so they can share it with homebuyers who may be interested in your residence.

3. Employ an Experienced Real Estate Agent.

Your real estate agent will devote the necessary time and resources to help your residence stand out from similar houses in your city or town. This professional understands the local and national housing markets and will do whatever it takes to market your residence accordingly. Plus, your real estate agent can offer tips and guidance to ensure you can improve your residence's curb appeal, revamp your home's interior and exterior and more.

An experienced real estate agent will be able to provide you with ongoing guidance throughout the home selling process too. And if you ever have concerns or questions as you sell your home, your real estate agent will be glad to address your queries at all times.

Use the aforementioned tips, and you can help you house stand out in a crowded real estate market.




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Posted by Lisa Santilli on 11/13/2017

Dealing with a lot of stress as you try to sell your house? You're not alone. Fortunately, there are many great ways to minimize stress during the home selling process, including: 1. Prepare Before You List Your Home on the Real Estate Market A diligent home seller will prepare for the best and worst case scenarios, ensuring he or she is ready to deal with any challenges that may arise. For instance, you should conduct extensive research before you list your house on the real estate market. By doing so, you can determine a fair price for your residence and may be able to reduce the need for potentially stressful negotiations with prospective homebuyers. Don't forget to get your home appraised, too. A home appraisal will enable you to find out what your home is worth and discover ways to boost the value of your house as well. 2. Try to Focus on the Positives Unfortunately, when it comes to selling your home, it's often easy to see lots of negatives. From homebuyers who seemingly demand the world from you to the stress associated with keeping your home pristine in the event that you need to host a home showing on short notice, these negatives can add up quickly. And as such, they can cause a tremendous amount of stress. As a home seller, it's important to focus on the positives of your day-to-day life and use these positives to outweigh the negatives frequently associated with selling a home. Whether it's spending time with family members and friends or simply going for a walk on your own, there are many stress-relieving activities that you can enjoy any time you choose. Try to find stress-relieving activities that make you smile, and you should have no trouble maintaining a positive outlook as you try to sell your residence. 3. Work with a Dependable Real Estate Professional Why should you leave your home sale to chance? Instead, work with a reliable real estate agent, and you can minimize stress throughout the home selling process. Many real estate agents are available, and you should try to find one who will collaborate with you during every stage of the home selling journey. Ideally, the perfect real estate agent will possess extensive industry knowledge that makes him or her qualified to sell your residence. You also should strive to find a real estate professional who understands your wants and needs and will stand by your side in both good times and bad. Perhaps most important, your real estate agent should be ready to answer any concerns or questions that you may have at any time. Thus, this professional will be able to help you relieve stress and streamline the process of selling your house. There's no reason to let stress get the best of you as you try to generate interest in your home. But with the aforementioned tips, you'll be able to alleviate stress throughout the home selling process.





Posted by Lisa Santilli on 9/4/2017

As a home seller, it is important to note that you're not alone in the real estate market. In fact, dozens of other nearby home sellers likely are doing everything they can to promote their residences to prospective homebuyers. This means that you may need to think outside the box to generate interest in your home. Fortunately, every homebuyer is looking for a bargain, and home sellers who offer incentives may be able to sweeten the deal if a homebuyer is interested in purchasing a residence. Incentives are readily available that you can offer to homebuyers, and some of the top incentives to consider include: 1. Covering the Closing Costs. Closing costs can add up quickly for homebuyers and may be a deterrent for a buyer to purchase a particular residence. However, you can eliminate this deterrent if you agree to cover even a portion of a homebuyer's closing costs. Agreeing to cover a homebuyer's closing costs up to a predetermined amount may help you seal the deal with a prospective buyer. And ultimately, this incentive could make it easier for you to reap the benefits of a quick sale. 2. Allocate a Set Amount for Home Upgrades. After a homebuyer conducts a property inspection, he or she may ask for upgrades to a residence's furnace, windows or other areas. These issues may be deal-breakers, unless you allocate a set amount to account for potential home upgrades. Completing these upgrades on your own may prove to be both time-consuming and costly. On the other hand, setting aside a set amount for upgrades and agreeing to deduct this amount from the total cost of your home could serve as a distinct incentive for homebuyers. Ultimately, you'll want to do as much as possible to ensure that a homebuyer remains interested in your home after an inspection is completed. And by determining a particular amount to deduct from your home's price and sticking to it following an inspection, you'll be better equipped to satisfy a homebuyer's home improvement demands. 3. Including the Appliances. You may have had your heart set on bringing your washer, dryer and refrigerator to your new home. Conversely, a homebuyer might want to avoid the hassle of installing new appliances if he or she buys your current residence. So what can you do? Including the appliances with your home may allow you to close the deal with a homebuyer. Remember, home appliances can be replaced, and you may be able to find new appliances that suit your future residence perfectly. And if a homebuyer wants the appliances in your home included in a deal, it may be worthwhile to offer this incentive to finalize an agreement. Selling a home can be tricky, and getting support from a real estate agent who understands the local market is essential. This real estate professional may help you brainstorm unique incentives that you can offer to homebuyers and speed up the home selling process. Consider the value of offering incentives to homebuyers, and you could boost your chances of a fast home sale.





Posted by Lisa Santilli on 3/6/2017

After years in your current residence, you're ready for a change. As such, you've decided to add your home to the real estate market in the hopes of moving on to bigger and better things. Selling a home can be a daunting task, particularly for first-time sellers. Fortunately, we're here to help you maximize the value of your home and accelerate the home selling process. Here are three tips that will ensure you can become an informed first-time home seller: 1. Stay the Course. Although you may expect immediate interest in your residence, it may take some time for interest in your home to pick up. However, a patient, dedicated home seller knows how to stay the course and remain calm, cool and collected throughout the home selling process. For instance, a home seller may add his or her residence to the real estate market and continue to share the online home listing with friends, family members and colleagues. By doing so, this home seller may be able to stir up interest in his or her residence over an extended period of time. It also is important to remember that Rome wasn't built in a day, and much in the same vein, the first offer you receive on your residence might not be the best one. As a result, you should only accept an offer that makes you feel comfortable, i.e. an offer that meets your expectations. 2. Don't Sweat the Small Stuff. After you accept an offer from a homebuyer, the buyer likely will want to set up a home inspection. And if he or she encounters unforeseen problems with your home, problems could arise that may slow down the home selling process. If a homebuyer notices substantial issues with your home, he or she may rescind an offer or ask that these problems be resolved. Furthermore, home repairs can be costly, which means you may be forced to invest in expensive home improvements or risk missing out on an opportunity to sell your home. As a home seller, you may encounter obstacles as you attempt to sell your home. But when difficulties arise, try to focus on what's important selling your home, maximizing its value and ensuring both you and the homebuyer are satisfied with the end results. A home seller who lets minor issues cause his or her blood pressure to rise may put a home sale in danger. Therefore, if you feel stressed, take a deep breath and try to work with a homebuyer to find a resolution that fits both sides. 3. Employ a Real Estate Agent. The home selling journey often is filled with twists and curves along the way. But with a real estate agent at your side, you'll be able to overcome any pitfalls immediately. Your real estate agent can promote and showcase your residence to prospective homebuyers. This professional also will provide expert tips, enabling you to streamline the process of selling your house. Remove the guesswork from the home selling journey become an informed first-time home seller, and you can speed up the process of generating interest in your house.





Posted by Lisa Santilli on 8/11/2014

An Open House can be an integral part of selling a home. Not every home is a candidate for an Open House due to factors like market conditions, location or condition. If you are planning an Open House there are some helpful hints to ensure you have the most successful Open House on the block. Here are some tips on how to have the perfect Open House:

  • In most communities, Sunday afternoon is typical and expected.
  • Two hours is also typical.
  • Avoid conflicts with holidays, community celebrations or special events such as the Super Bowl.
  • If possible try to be aware of the weather forecast, although this may be difficult to do.
There are some things you can do prior to your Open House to help it succeed. At least one week prior to your first Open House:
  • Host a brokers only Open House. Agents and brokers will preview your home and identify possible buyers they have for your home.
  • Make your home look as large as possible by moving large pieces of furniture into storage.
  • Remove items not included in the sale. Remove the chandelier you got for a wedding present and the bookcase that fits so perfectly it looks built-in. If buyers don't see it, they won't want it.
  • Take Fido with you. Make arrangements for your pets to leave the house when it is being shown.
  • Two to Three Days Before Your First Open House Clean the house top to bottom. Get in every nook and cranny, wipe down the walls, windowsills, vacuum the corners and baseboards and yes wash those windows.
    • Clean and buff your appliances, that includes the stove inside and out.
    • Launder all the bedding, towels, rugs and other fabrics in your home.
    • Touch up spots on the walls.
    • Sweep and clean out the garage.
    • Mow the lawn, sweep the sidewalks, and clean up the bushes and flowers.
    24 Hours Before Your First Open House
  • Air out the house by opening the windows.
  • Make your home smell delicious by baking bread or apple pie.
  • Go through each room one by one and try to look for last minute fixes.
  • Add an arrangement of flowers.